To contextualize the maxims that appear throughout the exhibition, Sagmeister has gathered the social data of Harvard psychologists Daniel Gilbert and Steven Pinker, psychologist Jonathan Haidt, anthropologist Donald Symons, and several prominent historians. The Happy Show, a thematic exhibition of film, print, infographics, sculpture, and interactive installations offers visitors the experience of walking into the designer's mind as he attempts to increase his happiness via mediation, cognitive therapy, and mood-altering pharmaceuticals.Ĭentered around the designer's ten-year exploration of happiness, this exhibition presents typographic investigations of a series of maxims, or rules to live by, originally culled from Sagmeister's diary, manifested in a variety of imaginative and interactive forms. Sagmeister not only tests the boundary between art and design, but often transgesses it through his imaginative implementation of typography. The exhibition Stefan Sagmeister The Happy Show follows presentations at the Institute of Contemporary Art, University of Pennsylvania (April 4-August 12, 2012) and the Design Exchange in Toronto (January 9-March 3, 2013), and will open at MOCA Pacific Design Center on March 20-June 9, 2013. The Museum of Contemporary Art, Los Angeles presents the first Los Angeles museum exhibition of the work of graphic designer Stefan Sagmeister.
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